Our latest social impact report outlines Greensleeves Care’s successes and learnings over our last completed financial year (2021-22). This year, we are particularly pleased to share this annual account of our impact alongside our new strategy to 2025.

Celebrating our impact

Together, our impact report and new corporate plan celebrate the change we drove in a year against many odds as the pandemic was still felt acutely across the sector. They also set the direction for our collective efforts as we enter a post-Covid-19 reality marked by significant challenges but also opportunities.

In the financial year ending March 2022, we managed a few remarkable things:

  • 95% of our residents told us they felt happy with the care they received, and we registered record numbers of people staying in our homes
  • Our inspected homes got the highest ever ratings from the Care Quality Commission
  • We celebrated becoming a Real Living Wage Employer and being accredited as Gold Investors in People
  • Our financial position remained stable, and we grew our charitable impact through opening new homes, a free online information centre and through supporting new international standards for age- and dementia- friendly communities
  • We celebrated 25 proud years of delivering award-winning care

Read more in our latest report.

Our journey to 2025

Inspired by our impact to date, our Corporate Plan to 2025 sets out our key priorities for the next three years.

Our new strategy builds on the phenomenal work of our teams and keeps three things firmly in mind: what matters the most to our residents and their families; the everyday pressures our colleagues face; and our long-term ambition.

Our strategic plan to 2025, now in effect, sets out three core priorities: putting quality first, inspiring our people and growing sustainably. The main changes from our previous strategy include:

  • Greater recognition of the importance of investing in our people, making work on recruitment, retention and inclusion a strategic priority, on par with quality and growth
  • Sustained emphasis on quality of care, targeting CQC ratings of ‘Good’ and above and investing in new ways to provide our teams with the skills and support they need
  • Ambition to extend our charitable impact to 1,300 people across 29 care homes, and to expand our programme of refurbishments and upgrades of existing homes
  • Commitment to harness the benefits of digital technologies to support the delivery of our high-quality care
  • Pledge to reduce our environmental footprint even more, placing the net-zero agenda at the heart of new and existing homes


Our work over the next few years will sit against an unsettled backdrop in the aftermath of the pandemic. Yet, our plan is confidently ambitious. It achieves this by playing to our strengths as a charity, respected provider and innovative organisation. And by investing more where needed and designing efforts not just in reaction to today’s challenges but our long-term vision where more older people can live fulfilled lives.

Download Our impact in 2021-22 and the headlines of our new strategy, and follow the highlights on social media using the hashtag #GreensleevesCareImpact .