Greensleeves Care reports expanded social impact with growth in residents and campaigns reaching millions
- Consistent resident satisfaction levels, national recognition and community engagement define the impact of the charitable care home group last year.
- Ongoing investment in people, innovation, and modernisation strengthens the organisation’s foundation for sustainable growth.
London, 11 November 2025 Leading not-for-profit care home group Greensleeves Care has released its latest Social Impact Report which highlights progress in delivering compassionate, person-centred care while expanding its positive impact beyond residents and colleagues and reaching into local communities and the wider environment.
The report, based on data from the financial year 2024-25, shows the leading care charity continuing to make a lasting difference to the lives of older people, not only through award-winning homes, but also through national awareness initiatives. Its Warmth of Care annual Winter campaign reached 8.5 million people nationwide, helping families feel informed, supported, and confident about care.
Key Highlights
- Continued customer satisfaction and resident growth
The latest Resident Survey achieved its highest-ever response rate, with 95% of residents satisfied with their care and 99% happy with the support that they receive. Our resident numbers increased from 1,056 to 1,098. - Enhanced care and environments
Renovation projects continue to ensure homes remain welcoming, safe, and modern, while 19 homes are now accredited under the Gold Standards Framework for excellence in end-of-life care. Meanwhile ongoing digital transformation including the rollout of digital care planning and workforce management tools is improving efficiency and modernising day-to-day operations. - National recognition sustained
Greensleeves Care was again named among the Top 20 Large Care Home Groups in the UK by carehome.co.uk for the eighth consecutive year. Broadlands Care Home also ranked among the Top 20 Care Homes in the East of England, and the organisation was shortlisted in four categories at the 2025 Care Home Awards. - Investment in people
The charity achieved Gold Accreditation with Investors in People (IiP), recognising its culture of professional growth and staff wellbeing. We also grew our commitment to boosting apprenticeships, earning a Silver accreditation from The 5% Club.
Chris Poole, Chief Executive of Greensleeves Care, commented:
“I’m delighted to share the achievements reflected in our latest Social Impact Report, which stand as a testament to the dedication, compassion, and professionalism of everyone across Greensleeves Care. These results demonstrate on the strong social impact foundations laid by my predecessor and our exceptional teams.
“As the new Chief Executive of this remarkable group, I’m focused on building on this legacy, growing our social impact even further and ensuring Greensleeves Care remains a place where residents, families, and colleagues alike can truly feel good about care: confident, supported, and proud of the difference we make together.”
The full report is available here.